Real-time User Analysis
The unique analysis engine, which also adds the element of "user-axis" to these two elements, is the foundation of each KARTE function
that supports a variety of use cases in terms of customer-centric experience.
Features
Analyze in Real-time and
Delivers Campaign
Enables analysis of user behavior data on websites/applications and data sent from other applications,
and makes decisions on campaigns based on its results in 0.x seconds.
No Data Restrictions
No restrictions on the schema of the data to be analyzed,
allowing the use of a wide variety of data,
including behavioral data, attribute data, purchase data, and many more.
Integrate All Data into the User Axis
Easy-to-handle data that is formatted/integrated along the user axis
to ensure the right user experience at the customer touchpoint and
across departments within the company
Overview
Details
Event
Schema-less and highly flexible user information acquisition
Each user behavior can be viewed in detail on a session-by-session basis. For example, you can track which pages the user viewed and for how long, what kind of campaigns they received, and what they bought in chronological order.
This allows you to predict the user behavior and give you hints to improve their experience.
Segment
Real-time updates as soon as the user takes action
You can quickly narrow down the users you want to see by any time period and behavior (events, segments, dimensions) among all the users using your site or app.
Once you find users you want to learn more about, you can drill down deeper with user stories.
Campaign Delivery Judgment
Instantly determine the latest user information
and delivery conditions
About real-time analysis
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AnalyticUnique Analysis EngineA unique analysis engine was a must for the ideal product - PLAID's CPO and CTO tell the story behind the development of KARTE
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BlitzFlexibility and Immediate UpdatingKARTE's analysis engine for fast aggregation and filtering of large streaming data
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