Boosts the ROI of
A one-stop platform for utilizing first-party data
that dramatically improves advertising effectiveness.
Suitable for a variety of mediaallowing many companies to actually feel its effectiveness
Did you know
that third party cookie regulations are exacerbating
the effects of advertising?
- Loss of Conversions
- Due to cookie regulations, media tracking is also affected, which causes the loss of conversion tracking.
- Low Targeting Accuracy
- Targeting using cookies is similarly affected. The number of people on the targeting list will decrease, which may reduce the effectiveness of the advertisement.
- Bid Strategy Not Optimized
- There has been a loss of conversion, which affects the targeting, causing the decrease in accuracy of machine learning for bidding.
KARTE Signals can Improve the Effectiveness of Advertising by
Using First-party Data
- Loss of Conversionsには
Supplement Conversions Against All Platforms,
All at Once
Due to Intelligent Tracking Prevention (ITP), third-party cookie measurement is entirely blocked, which is causing loss of conversions and affecting ad performance. KARTE Signals utilizes each ad platform’s conversions API in order to supplement lost data and improve your ad performance.
- Low Accuracy in Targetingには
Highly accurate targeting
You can enrich your audience targeting by utilizing first-party data such as customer behavioral data and in-house CRM data. For existing customers, based on behavioral data you can find out and target by specific interests and promote multiple item sales. For new customer acquisitions, you can exclude existing customers and enrich audience expansion based on various datasets such as “loyal customer” lists.
- Bid Strategy Not Optimizedには
Improving Accuracy with VBB
Customers with low CPA and low LTV, or high CPA and high LTV. Which sounds more attractive as a target for your marketing campaign?
Rather than focusing on short-term conversions such as a specific page view or item purchase, KARTE Signals optimizes your ad based on deep funnel conversions such as repeat business and LTV.
Not sure with the results of continuous purchase or LTV?
Visualize Results that Contributes to Your Business
By connecting, visualizing, and improving data from advertising to business results,
you can maximize ROI based on the high performance points of business contribution.
KARTE has a well-developed structure for storing first-party data,
allowing CRM data to be linked and customer data to be utilized for advertising.
KARTE Signals can improve advertising effectiveness
for companies across industries.
- Major Real Estate
The integration of conversions API was taking months to complete - once we implemented KARTE Signals,it was done in a matter of 1 month.
- Media CV
- Media CPA
- Media CVR
- Educational Services
Automatically collecting and sending data to raise match rates with KARTE Signals has resulted in a 12% increase in CVR across media
- Media CPA
- Last Click CVR
- Last Click CPA
By linking customer data from our database and sending it with KARTE Signals, we enhanced conversions and improved CPA by 25%.
- Media CPA
Successful Use Cases
Use case for KARTE Signals
How did Open House work with PLAID to improve advertising effectiveness through the use of first-party data?Case Studies
Experts in each field
is here to support you
Our professional customer success team with a wide range of industry knowledge are here to provide
total support from implementation to everyday operations.
- Technical support for data utilizationYusuke Kitamura/ Customer Engineer
Joined Works Applications Co., Ltd., which handles ERP packages for enterprise companies and was engaged in functional design for non-consolidated and consolidated financial statements, implementation, maintenance, customer negotiations for new implementations, and management of development team members. Joins PLAID in 2022 and is involved in technical support, development and quality assurance of "KARTE Signals".
- Dashboard utilization supportKumiko Tajima/ Customer Success
Joined VOYAGE GROUP (currently CARTA HOLDINGS, INC.) as a new graduate, and was in charge of advertising sales, customer attraction, and analysis of media and own EC sites. Then at every, Inc., as a PdM for recipe video media, she was in charge of functional development, CRM campaigns utilizing KARTE, and customer attraction. In 2023, she joins PLAID, working as a customer success for "KARTE Signals", supporting the implementation of the service.
- Ad Improvement Utilizing DataKeijiro Takeishi/ Customer Success
Experienced consulting and DSP advertising product manager at CyberAgent Inc. After that, he joins Recruit Co., Ltd. and was engaged in marketing learning services for ToC. After working as a team manager for mass and digital, he launches a CRM team. Utilizing his knowledge of analytics, customer attraction, CRM, etc., he is currently in charge of business promotion and customer success at PLAID.
The implementation can be completed in a minimum of two weeks, and you're all set to delivering campaigns